043 Kai Pflaume - TV presenter

For almost 30 years, Kai Pflaume has been an integral part of German television and is an integral part of TV. By the way, however, Kai has built up a second mainstay: For almost a year now, he has been playing his YouTube channel “Ehrenpflaume” on his own — and with huge success. Kai is per you with the who's who of the German YouTube scene. His channel has over 500,000 subscribers and almost 30 million video views. Kai is a serious figure on YouTube and Instagram. What impresses us: Kai is not a 54-year-old trying to become part of the scene. Kai is part of the scene. How do you make the shift from TV host to online star (his word creation, by the way) and why do you take this path in the first place? After all, Kai is not underemployed with 200 shows a year. Kai also tells us about some anecdotes from his TV career [https://youtu.be/kIVKaY-HOXE] and announces his new YouTube format “a workout with”, in which he meets with Lena Gerke, Pamela Reif and Felix Lobrecht for sports, among others.