Justus Pachel is a director and DoP with former roots in the commercial advertising world. He has a dedication for storytelling and enjoys diving deep into the creative process. Always striving to give each project something unique. His directing style for commercial work is quite clear: strong focus on stories that you remember, a mood for the cast that brings all the emotions –  paired with highly visual images that keep the goals of the clients in the center. His big passion and knowledge for sports and the outdoors makes him a huge advantage for these kind of projects. He is able to handle huge production teams as well as smaller agile crews.Whether it's a commercial or a short film, his visual style is fresh, dynamic and right on point. His true style evolved through projects like JackWolfskin SS26, SALITOS Viva La Vida TV Campaign or several sports related films for SONY.